For individuals and businesses alike, having a website is a necessity. A website serves as a hub to tell the world who you are, what you do, why you’re the best, and most importantly, how to reach you. SEO serves as the backbone of the operation, as it stands for Search Engine Optimization. That sounds a bit technical, and it is, however it’s simply meant to improve a website’s ranking on the search engine radar (Google, Firefox, Bing, etc.).
What Does That Mean?
As mentioned in a previous blog, White Hat vs. Black Hat SEO, which divides SEO into 2 categories (guess which ones), Google is forced to update its search engine algorithm to maintain a query of relevant search results for a quality user experience. Ideally, the goal for a website holder is to become first-page material. According to Moz, 75% of users often click on the first or second result listed from their search query. Additional to this, only 7% of users look beyond page one to view as many results as possible. Sound familiar?
How Does That Work?
There are countless factors that contribute to the ranking of a particular website which including the following:
Backlinks—links that serve as breadcrumbs to other sites that can draw in more traffic
Freshness—content that is both relevant and applicable
Search Intent—user’s intent behind the search (buying, selling, learning, etc.)
Content Accuracy—accurate and reliable information
User Experience—organized, functional, and user friendly
This of course only scratches the surface, but understanding these factors can make for improved traffic and result in an improved website overall.
Mobile vs. Desktop SEO
Unsurprisingly, a majority of search traffic comes from mobile devices. Considering this, one might think SEO functions the same way on both desktop and mobile platforms, however, that is not the case.
Mobile users are more likely to conduct narrow and immediate searches, such as an address, a phone number, or a price. Whereas desktop users are more apt to comb through large amounts of information for accuracy.
Thus, SEO strategies must be modified in order to cater to both platforms effectively.
SEO success begins with an audit stretching back to the basics, such as identifying a target audience and maybe even a mission statement. One of the many benefits of conducting SEO is that it is a free alternative to paid advertisement. However, it is a tedious and research-heavy process, which requires patience and an objective approach, which is why it is often easier to outsource this task. In addition to this, it often takes time to gain a shift in traffic, as the search engine analytics are slow to make adjustments.
Regardless of who you are or who you work for, SEO is an essential resource for success in today’s media-driven market. Get started today!
This article was written by LRM RiverValley Marketing. LRM offers digital marketing services to small businesses. To learn more, check out https://lrmrivervalley.marketing