• Lara Millican

SEO: Are You First Page Material?

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For individuals and businesses alike, having a website is a necessity. A website serves as a hub to tell the world who you are, what you do, why you’re the best, and most importantly, how to reach you. SEO serves as the backbone of the operation, as it stands for Search Engine Optimization. That sounds a bit technical, and it is, however it’s simply meant to improve a website’s ranking on the search engine radar (Google, Firefox, Bing, etc.).

What Does That Mean?

As mentioned in a previous blog, White Hat vs. Black Hat SEO, which divides SEO into 2 categories (guess which ones), Google is forced to update its search engine algorithm to maintain a query of relevant search results for a quality user experience. Ideally, the goal for a website holder is to become first-page material. According to Moz, 75% of users often click on the first or second result listed from their search query. Additional to this, only 7% of users look beyond page one to view as many results as possible. Sound familiar?

How Does That Work?

There are countless factors that contribute to the ranking of a particular website which including the following:

  • Backlinks—links that serve as breadcrumbs to other sites that can draw in more traffic

  • Freshness—content that is both relevant and applicable

  • Search Intent—user’s intent behind the search (buying, selling, learning, etc.)

  • Content Accuracy—accurate and reliable information

  • User Experience—organized, functional, and user friendly